design file tearsheets: bejeweled!

this is a post i'd like to keep on the weekly roster: tearsheets from my design binders. i have quite a collection of them. it's more like a library by now, and growing exponentially every month. i need a bigger office and more bookcases. i go through dozens of magazines i subscribe to and pore through every page and pull anything that gives me ideas for any type of project: from interiors and floral arrangments to tablescapes, craft projects and recipes. i'm very greedy for information in general, and this helps me feel like i've got my little fingers on the pulse of things on a monthly basis!

these days, i've been thinking a lot about the nam-woo logo. i definitely want to include a little creature in there somewhere. although i love bird insignias, they are quite overplayed these days [thanks for pointing that out to me minhee!] every indie stationery, t-shirt company, and handcrafted jewelry line has capitalized on the adorableness of the bird silhouette. so, i got to spinning the hamster wheels in my head, and churned out a logo motif for nam-woo .. bugs!! i'm not really squirmy around them, except roaches~ BIG ick!! and if they were cute, bejeweled, sparkly ones like these, featured in a martha stewart living story [below], then i definitely would not cringe from them. they're abundant in nature and i'm going to interact with them a lot in this new venture. thank goodness i haven't encountered any worms yet in the soil! wait, worms aren't bugs .. right~

[photos by anita calero]

i love concept features like this because it gives me fresh eyes to see things in innovative ways. real flowers. fake bugs. simple, artsy and beautiful!! color palette is simply stunning too. i believe it's a split complementary scheme: yellow, blue violet and red-violet. the chartreuse is dazzling but i am really feeling the neon green. ha, 'chartreuse' .. that reminds me of a funny story that happened to me when i was working at house beautiful .. but nevermind about that now. if any of you HB people are reading this, i think you know what i am talking about!

i know i blogged a few days about how my color preferences are more on the subdued side. but lately, neon green has been working its powers of mesmerization on me! i never loved any neon colors - bold or subdued. no, i did not rock neon in the '80s, i promise!! my color tastes are changing, and right now, i'm loving neon green!! there's simply no rational explanation for this puzzling shift in preferences.